CREATIVE LEADERSHIP

Brought to you by Penguin. The old top-down approach to leadership doesn''t work any more. What we need is a more flexible creative approach one that empowers people to do their best work rather than tells them to do so. In Creative Leadership Rama Gheerawoo applies the mind of a design expert to the twenty-first-century organisation. In particular his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity clarity and empathy. Drawing on his own experience in leading over 100 design projects with government business and the third sector it sets out a blueprint for engagement and success that applies to everything from small enterprises to large multinationals. Rama Gheerawo 2025 (P) Penguin Audio 2025