International Business

Traditionally international business (IB) texts survey the field from a USA perspective going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle going on to address IB issues from other countries’ perspectives what we call the “Reverse Perspective.”The authors interview business executives and politicians from a number of countries including the USA Canada Mexico Brazil Colombia Argentina India Hong Kong Taiwan China Japan South Korea Germany Italy and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight.Cases include: Air Arabia Gap Diebold Inc Matsushita AMSUPP NIKE China Eastern AirlinesLuton & Dunstable Hospital Harley Davidson Cassis de Dijon Green investments in Belize Chicago Food and Beverage Company Advanced Software Analytics